Boeing Co. has seen a market for its first passenger jet since the 787 Dreamliner. The American airplane-making company is considering designs for mid-range planes which will carry travellers from New York to London and Sydney to Shanghai.
Their new aircraft is the middle child in its product offerings between the biggest single-aisle 737 and smallest widebody 787. This is a largely untouched market where Airbus Group SE is just starting to regard with potential.
Boeing has predicted sales of these mid-sized jets between 4,000 and 5,000 as airlines will set new routes for these planes. While the U.S. plane manufacturer is excited about outing plans to action, it does need to focus on a reasonable price point by closely monitoring production costs.
Mike Delaney, general manager of airplane development at Boeing felt confident in the success launch of these planes, saying that the planes would be ready for the commercial market by the next decade. Research conducted across 36 airline clients has boosted Delaney’s confidence in the product success, after years searching for something to replace the 757 which has fallen out of production.
The head of product development Mike Sinnett has started to get a feel for the numbers that airline companies will be willing to pay for the performance benefits they would expect for airplanes with a capacity between 200 and 270 people, and a range of flight around 5,000 nautical miles.
While Boeing is taking things slow and steady, the business end does seem like a challenge. Industry specialists have estimated demand at an orthodox figure of just 1,500 planes. If Boeing is to develop a design from scratch the costs they would incur would be in the ballpark of $10 billion. Also, this time let’s hope that Boeing has learnt from its mistakes that held up the Dreamliner’s 2011 debut by more than three years.